I help industry associations grow and retain their membership
I'm a communications and growth strategist for executive directors who need more members joining and fewer members leaving — but don't have the bandwidth to make either happen.
SOUND FAMILIAR?
Membership renewals are slipping and new members aren't replacing them fast enough. Your team sees the numbers. But between the conference, the newsletter, and keeping the board happy, nobody has time to figure out why.
The recruitment campaign keeps getting pushed to next quarter. Long-time members quietly lapse. Prospective members visit your site, see nothing that speaks to them, and leave. The initiative that could change everything sits in a Google Doc gathering dust.
I come in, find the stories your members already have and turn them into the reason new ones join.
No more pushing it to next quarter.
Three ways I get your association unstuck
01
I do the work your team can’t get to
Recruitment campaigns, re-engagement sequences, awareness initiatives — I design and execute them. You don't need another strategy deck. You need someone who ships.
02
I activate your members
I find the stories your membership already has — from board regulars to dormant members — and turn them into recruitment assets that resonate with the people you're trying to reach.
03
I fix your messaging
I rebuild the language that makes prospective members and industry partners actually understand your value — in words that sound like a leader in the room, not a brochure from 2015.
RESULTS IN ACTION
5,700+
Prospects reached on a $500 ad budget
MRED at Georgia Tech
95K+
ASHRAE Journal
publication subscribers managed
10.55%
Engagement rate (5× industry average)
Paid campaign performance
WHY ME
I don't just advise.
I come in and do the work.
I've spent 10+ years inside associations and education programs — not observing from the outside, but running the operations. I managed publications reaching 95K+ subscribers and a 50K+ attendee trade show at ASHRAE. I built a marketing function from zero at a startup that tripled revenue in six months and was later acquired.
Now I work with lean association teams as the person who actually ships the campaigns, activates the members, and fixes the messaging — on budgets that don't leave room for waste.
When I walk in, things start moving.
WHO I’VE WORKED WITH
ASHRAE
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Georgia Tech
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BMES
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Alluma
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PorterLogic
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Kumquat
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Unisys
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DitchCarbon
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ASHRAE · Georgia Tech · BMES · Alluma · PorterLogic · Kumquat · Unisys · DitchCarbon ·
You already know what needs to happen. You've known for a while.
The messaging. The recruitment campaign. The member stories collecting dust. I'll come in and get it done — starting the week we talk.