Ready to Plug Your Mid-Funnel Revenue Leaks?

You're redefining a category. But interested prospects ghost mid-funnel, sales cycles drag 6-18 months and deals die to "do nothing."

The problem? Prospects don't understand your differentiation before they disappear.

I build Educational Email Courses + LinkedIn content + Newsletters that systematically educate prospects so confusion doesn't kill deals.

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If this feels familiar, you're not alone:

Discovery calls start with "wait, what do you do again?" instead of "how fast can we start?"
Interested prospects ghost for 4 months after saying "this is interesting"—then choose "do nothing"
Sales spends every demo on "Differentiation 101" instead of solving actual problems

Here's What's Killing Your Deals

You need systematic customer education so confusion doesn't kill deals.

Educational Content Systems That Convert Understanding Into Pipeline

Convert 30-50% of cold traffic vs <1% with basic newsletters.
Educate prospects so discovery calls are warmer, objections are fewer and sales focuses on closing instead of teaching.
Build category authority so ideal buyers find you already understanding why you're different.
Own your category narrative before competitors define it. Drive consistent inbound without paid ads.
Keep decision-makers engaged through 6-18 month buying cycles.
Give champions content to share internally.

Free course

See how it works

Try before you buy. Experience a sample of the framework I use.

Sign up for my free 5-day email course, Your Sales Cycles Are 6 Months When They Should Be 6 Weeks. Here's Why (And How To Fix It).

Get the free course

Why Companies Choose to work with Me

I've been in the trenches as a founding team member.

I built 0-1 marketing that 3x'd ARR in 6 months for PorterLogic, a supply chain SaaS (acquired). I ghostwrote for founders' LinkedIn, doubling follower counts. I understand building a category from scratch because I've done it.

I get technical products and how to translate their value to buyers.

I spent years at Unisys leading content for enterprise computing, launching campaigns that generated half the company's MQLs in Q1 2024. Plus, I've worked with 20+ technical founders across climate tech, dev tools, infrastructure and supply chain.