Great Climate Tech. Zero Interest?

The problem isn't your technology. It's how you explain it.

Turn confused prospects into closed deals.

Make your climate technology easy to understand and buy

The problem

87% of climate tech founders* struggle to translate technical brilliance into language buyers understand.

You built breakthrough technology. Prospects' eyes glaze over when you explain it.

Confused messaging = lost revenue.

You have 60 seconds of your decision-makers’ time. If they don't get your value immediately, they move on to competitors.

Clear messaging = revenue growth. Competitors with validated messaging are shortening sales cycles, increasing close rates and closing the deals that should be yours.

Built for Climate Tech Budgets

Start free. Scale smart. No $10K agency minimums.

  1. Free diagnosis - Find out what's broken

  2. $4K foundation - When you're ready to fix it

  3. $5K validation - Before you bet your budget

  4. Scale up - Only when it's working

Each step prevents expensive mistakes later.

The math is simple: One additional deal from clearer messaging pays for the entire foundation service.

The solution

Turn Technical Complexity Into Buying Interest

Transform confused prospects into engaged buyers. Without dumbing down your tech.

Research-driven clarity → Validation with real prospects → Sales-focused implementation

My System: Built for Climate Tech Reality

Your buyers aren't climate scientists. They're facilities managers, procurement teams, and CFOs who need to understand ROI, not molecular chemistry.

Here's how we fix the disconnect:

  • Submit your current pitch and receive your clarity score (1-10) plus specific fixes within 48 hours.

    What you get: Pitch score, three improvements, one-line explanation, objection script.

    Start here if: You’re getting polite interest but no real engagement.

    Submit your pitch now.

  • Build messaging that works for technical AND business stakeholders.

    What you get: Complete framework, audience-specific versions, elevator pitch, team training, 30-day guarantee.

    Most clients report shorter sales cycles and higher close rates within 60 days of implementing their new framework.

    Choose this if: You need a complete messaging overhaul needed.

    Investment: $4,000 | 3 weeks

  • Test your messaging with real prospects before you launch.

    What you get: Two testing rounds (200+ prospects), response data, refined messaging, validated framework, implementation guide.

    Validated messaging typically increases qualified lead conversion, directly impacting revenue growth.

    Choose this if: You’re about to launch your. product or a new release and can't afford to guess.

    Investment: 6 weeks | $5,000

  • Full campaign development ($20,000): Full-service launch campaigns: Landing pages, email sequences, sales collateral, launch strategy, 90-day calendar.

    Fractional marketing leadership ($3,500/month): Ongoing strategy and execution. Weekly calls, monthly campaigns, LinkedIn authority building, performance tracking.

How Much Longer Will You Wait?

Every month explaining instead of selling = another month your solution stays on the shelf.

While you perfect technical presentations, competitors with clearer messaging close deals.

Your breakthrough technology doesn't help the planet if nobody buys it.

Turn confusion into customers.

Companies Seeing Real Impact

  • DitchCarbon

    DitchCarbon

    Refined messaging for pre-seed climate emissions platform. Crafted technical capabilities into benefit-driven language for multiple stakeholder audiences.

  • The Neighborhood

    The Neighborhood

    Positioned community-first messaging for Mallorca's first regenerative residential development. Multi-stakeholder framework for residents, partners, and government.

  • Green Buyer's Club

    Green Buyer's Club

    Architected newsletter strategy achieving 42.6% open rates (2.5x industry average). Scaled from 1,092 to 2,109 subscribers in 3 months.

  • Kumqaut

    Kumquat

    Positioned AI travel platform around emotional benefits instead of technical features. "Time maximization" messaging drove unprecedented user response.

  • PorterLogic

    PorterLogic

    Tripled ARR in 6 months by transforming technical jargon into clear value propositions. Strategic focus on trade shows and thought leadership over digital advertising.

  • MRED@GT

    MRED@GT

    Developed comprehensive alumni commnication strategy for Georgia Tech's real estate program. Crawl-walk-run approach for email management, brand identity, and thought leadership.

  • Unisys

    Unisys

    Generated 10M+ impressions across 6+ integrated lead-gen campaigns. Created thought leadership program featuring executive interviews and industry podcasts and publications.

  • ASHRAE

    ASHRAE

    Launched podcast shortlisted for 2022 Best B2B Podcast. Managed digital and print publications for 50,000+ attendee trade show.

Why This Works for Climate Tech

Industry expertise: Complex solutions need simple explanations

Validation focus: Test before spending, don't guess and hope

Stakeholder awareness: Works for technical evaluators AND business decision-makers

Budget reality: For startups that can't afford expensive mistakes

Meet Your strategist

Hi, I'm MK McGowan, a fractional CMO who helps climate tech companies fix the disconnect between brilliant technology and buying interest. I've seen too many breakthrough climate solutions fail because founders never tested whether their explanations actually made sense to buyers.

I've worked with companies like PorterLogic (tripled ARR in 6 months), DitchCarbon, Kumquat, Alluma, Unisys, and others to solve complex messaging challenges. My background in journalism, enterprise marketing, and climate tech taught me how to research what matters to your market and translate technical complexity into language that creates urgency to buy.

Now I'm applying that experience to help climate tech founders validate their messaging before launch, so you know your explanation works instead of hoping it does.

MK McGowan

Featured report

Featured report

Helping Climate Tech Founders Turn Technical Brilliance into Sales

87% of climate tech founders struggle to translate complex technology into language that wins deals.

Here’s how to fix it.

After interviewing dozens of climate tech founders, I've uncovered why superior solutions are losing to competitors with clearer explanations.

This report reveals how to translate complex innovations into language that closes deals faster. Discover the hidden barrier costing you deals and how to overcome it.

Ready to Stop Losing Revenue to Confusion?

Your breakthrough climate technology could generate millions in revenue. Right now, it's sitting on the shelf because nobody understands why they should buy it.

Every unclear explanation costs you revenue. While you're losing deals to confusion, competitors with clearer messaging are hitting their growth targets and closing contracts that should be yours.

Here's how we turn confused prospects into closed deals:

Step 1: Take the free 60-second pitch test and discover exactly why prospects aren't converting and get specific revenue-driving fixes.

Step 2: Book a 1 hour discovery call. Get honest advice about which approach will impact your revenue fastest, based on your situation and budget.

Step 3: Start driving revenue growth. Build campaigns that shorten sales cycles, increase close rates and stop you from competing on price alone.