Make Your Climate technology Easy to Understand and Buy
I help climate tech leaders translate complex innovations into clear messaging that makes buyers immediately see value, act faster and choose your solution over competitors.
The problem
87% of climate tech founders* struggle to translate technical brilliance into language buyers understand.
You've developed groundbreaking climate technology that could make a real difference. But in meetings, you see decision-makers' eyes glaze over when you explain how it works.
You're losing deals to inferior solutions simply because they're easier to understand.
The solution
Translate Technical Brilliance into Buyer-Ready Language That Sells
A research-backed messaging framework that transforms technical complexity into clear explanations that drive sales — without sacrificing technical accuracy.
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My 8-layer research methodology goes beyond surface-level analysis to uncover exactly how your innovation should be communicated:
Internal Alignment - Discovering how your team understands your technology and identifying internal perception gaps
Customer Insight Mining - Direct interviews with your audience to identify what truly resonates in their language
Direct Competitor Analysis - Examining how similar solutions position themselves and where they fall short
Search Intent Mapping - Understanding what information buyers are actively seeking about solutions like yours
Ecosystem Assessment - Analyzing how your solution fits within the broader climate tech landscape
Industry Trend Tracking - Monitoring publications and conversations shaping perceptions in your space
Influencer Perspective - Identifying key voices whose language affects how buyers think about solutions
Market Pulse Measurement - Capturing real-time conversation patterns across platforms and communities
This multi-dimensional approach reveals the precise messaging "white space" where your technology can stand out, eliminating guesswork and ensuring your messaging connects with both technical evaluators and business decision-makers.
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The research insights transform into practical messaging assets your team can immediately deploy:
Core value propositions backed by actual market language
Technical-to-business translations for multiple stakeholders
Audience-specific messaging variants tailored to each buyer type
Elevator pitches at varying technical depths for different situations
Objection handling frameworks based on real customer concerns
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Research insights and messaging frameworks become tangible assets:
Sales presentations that connect technical capabilities to business outcomes
One-pagers that explain complex innovations in language buyers understand
Website copy that clearly communicates your unique value
Consistent messaging guidance for your entire team
Most clients experience noticeably better sales conversations within the first 2-3 weeks and see measurable increases in conversion rates within 60-90 days of implementation.
How it works
Most clients see improvements in sales conversations within 2-3 weeks and measurable conversion improvements within 60-90 days.
My Services
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Starts at $4,000 (one-time)
Best for: Tech founders who need a solid messaging foundation but have internal resources to implement across sales and marketing materials.
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I develop a clear, compelling messaging system that transforms your complex climate technology into language non-technical buyers immediately understand. This foundational framework ensures consistent, effective communication across all touchpoints.
Research-based messaging architecture
Core value proposition development
Technical-to-business translation
Audience-specific messaging variants
Elevator pitch and extended explanations
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Starts at $3,000/month
Best for: Companies with an immediate sales challenge who need both messaging clarity and ready-to-use materials to improve conversion rates.
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Building on your messaging framework, I create and deploy the sales materials your team needs to explain complex technology clearly and convert more prospects. This package focuses on turning your messaging into practical tools that drive sales conversations.
Complete messaging framework
Custom sales deck development
One-pagers and leave-behinds
Website revamp
Customer case studies
Ongoing optimization based on sales and customer feedback
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Starts at $4,000/month
Best for: Scaling startups looking to build brand awareness while strengthening sales effectiveness across all channels.—————————
The comprehensive solution that combines messaging, sales enablement and strategic brand awareness to create a complete system for explaining your innovation at every stage of the buyer journey.Complete messaging framework
Full suite of sales enablement materials
Thought leadership content development
Website revamp
LinkedIn content program
Interview-based client case studies
Ongoing optimization based on sales and customer feedback
The process
How I Make Your Complex Tech Easy to Understand
Step 1: Discovery call
We'll discuss your technology and challenges to determine if we're the right fit.
Step 2: Research phase
My 8-layer market research methodology deeply analyzes your technology, competitors and customers—ensuring your messaging is grounded in market reality, not assumptions.
Step 3: Messaging framework development
I'll create a complete messaging system that makes your complex technology easy for buyers to understand, becoming the foundation for all your communications.
Featured report
Featured report
87% of climate tech founders struggle to translate complex technology into language that wins deals.
Here’s how to fix it.
After interviewing dozens of climate tech founders, I've uncovered why superior solutions are losing to competitors with clearer explanations.
This report reveals how to translate complex innovations into language that closes deals faster. Discover the hidden barrier costing you deals and how to overcome it.
About me
I help climate tech founders and GTM leaders simplify technical complexity into clear explanations that drive business results. My unique background combines technical communication, journalism, and climate technology expertise — allowing me to quickly grasp complex innovations and translate them for non-technical buyers.
I work exclusively with climate tech companies because I believe solving the communication challenge is critical to accelerating the adoption of solutions our world needs most.
FAQs
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Most clients dedicate 3-5 hours during the first two weeks for technical briefings and customer research conversations.
After that, time requirements drop to about 1-2 hours weekly for reviews, check-ins and SME intake sessions.
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Most clients begin seeing improvements in sales conversations within 2-3 weeks of implementing the new messaging.
Measurable impacts on conversion rates typically emerge within 60-90 days.
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My 8-layer research methodology goes beyond surface-level analysis to uncover exactly how your innovation should be communicated:
Internal Alignment - Discovering how your team understands your technology and identifying internal perception gaps
Customer Insight Mining - Direct interviews with your audience to identify what truly resonates in their language
Direct Competitor Analysis - Examining how similar solutions position themselves and where they fall short
Search Intent Mapping - Understanding what information buyers are actively seeking about solutions like yours
Ecosystem Assessment - Analyzing how your solution fits within the broader climate tech landscape
Industry Trend Tracking - Monitoring publications and conversations shaping perceptions in your space
Influencer Perspective - Identifying key voices whose language affects how buyers think about solutions
Market Pulse Measurement - Capturing real-time conversation patterns across platforms and communities
This multi-dimensional approach reveals the precise messaging "white space" where your technology can stand out, eliminating guesswork and ensuring your messaging connects with both technical evaluators and business decision-makers.
Also, my journalism background ensures I translate technical concepts with both clarity and accuracy — maintaining the technical credibility that matters to founders while creating messaging that resonates with buyers.
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Yes. The more complex your technology, the more you'll benefit from this structured approach.
The principles of effective technical translation apply regardless of your specific domain.
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We establish clear metrics at the start based on your specific goals. Typical measurements include sales cycle length, demo-to-proposal conversion rates and meeting booking rates.
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Depending on your package, deliverables include a complete messaging framework, sales enablement materials, website copy recommendations and thought leadership content strategy and execution.
Ready to make your complex climate technology easy to understand — and easy to buy?
Book a 30-minute discovery call to discuss your challenges and learn how we can improve your sales conversations within two weeks.